Privacy Policy · HEADSPA

Effective from:
01.11.2026
Version:
1.2
Service provider:
SIA HEADSPA, Reg. No. 40203721075 (Data Controller)

1 · Introduction

1.1. SIA HEADSPA (Reg. No. 40203721075, registered office: Rūpniecības iela 5-1A, Rīga, LV-1010), hereinafter HEADSPA, respects your privacy and protects personal data in accordance with the General Data Protection Regulation (GDPR, EU 2016/679) and the Law of the Republic of Latvia on the Processing of Personal Data of Natural Persons.

1.2. This privacy policy (the “Policy”) explains how HEADSPA collects, uses, stores and protects your personal data, as well as your rights in respect of this data.

1.3. The Policy applies to all HEADSPA clients and visitors of the head-spa.lv website.


2 · Data Protection Officer (DPO)

Name: Konstantins Talikovs

Role: Director of SIA HEADSPA and Data Protection Officer

Email: admin@head-spa.lv

Phone: +371 22 830 328

Address: Rūpniecības iela 5-1A, Rīga, LV-1010

For any question about how your data is processed, you can contact the DPO directly.


3 · What data we process

3.1. Identification data

  • First name, last name
  • Date of birth
  • Phone number
  • Email
  • Communication language (LV / EN / RU)

Purpose: managing reservations, communication, reminders, issuing documents.

Legal basis: contract between the Client and HEADSPA (GDPR 6.1.b).

3.2. Health data ⚠️ Special category

Under Article 9 of the GDPR, health data is a special category of personal data with additional protection.

We process:

  • Answers to the online health questionnaire - a short questionnaire filled in after the reservation
  • Answers to the full health questionnaire in the studio - before the procedure
  • Information about contraindications, allergies, chronic conditions, medications taken
  • The specialist’s notes about the course of the procedure and the Client’s condition (only what is important for safety and adaptation of the programme)

Purpose: to ensure the safety of the procedure, adapt the programme, avoid health risks.

Legal basis: explicit consent (GDPR 9.2.a) - the Client gives consent by completing the questionnaire and signing the informed consent in the studio.

3.3. Payment data

  • Bank account number (provided by the Client themselves)
  • Payment history
  • Invoice numbers and amounts

We do NOT have access to the Client’s bank card numbers or passwords - this information is handled by banks and payment service providers. HEADSPA does not receive or store the full card number, expiry date, CVV/CVC code or 3DS authentication codes.

Card payments are technically processed by Paynt (Pivotal Payments Designated Activity Company / Oppwa) as our payment service provider.

Purpose: invoicing, accounting.

Legal basis: legal obligation (Latvian Accounting Law) + contract.

3.4. Technical data from the website

  • IP address
  • Browser type and version
  • Date and time of website visit
  • Pages viewed
  • Traffic source (which website you came from)

Purpose: operation of the website, security, statistics.

Legal basis: legitimate interests (GDPR 6.1.f) and - for cookies - consent.

3.5. Marketing data (with consent)

  • Consent to receive newsletters, special offers and invitations
  • Clicks and opens in emails

Purpose: marketing communication.

Legal basis: consent (GDPR 6.1.a).

3.6. Confirmation, reminder, pre-visit questionnaire, invoice, and booking changes or cancellations are sent under the contract (GDPR 6.1.b), without consent; declining advertising or newsletters does not switch them off.


4 · How long we store data

Data categoryRetention periodJustification
Client profile (identification)2 years after the last active communicationCommercial necessity
Online health questionnaire (Layer 1)2 years after the last procedureProcedure safety history
Signed studio questionnaire (Layer 2)5 yearsLatvian law requirement for medical documents
Invoices and accounting data10 yearsLatvian Accounting Law
Marketing dataUntil consent is withdrawn, or 3 years after last activityConsent
CookiesDepends on the cookie (see cookies policy)Consent or legitimate interests
Technical server logs12 monthsSecurity

Once the retention period expires, data is deleted or anonymised.


5 · Who we share data with

5.1. Our staff and partners

Access to data is granted only to people who need it to perform their duties:

  • Aleksandra Taļikova - health questionnaires and procedure notes
  • Konstantins Talikovs (DPO) - all data for administration purposes
  • Accountant - invoices, payments, annual report

5.2. Data processors

ServicePurposeLocationTransfer basis
Notion Labs Inc.CRM (client database, reservations, visit history)USASCC + DPA, EU-US Data Privacy Framework
Supabase Inc.Storage of the online health questionnaireEU (Frankfurt, AWS eu-central-1)DPA, data does not leave the EU
Google WorkspaceEmail, Drive (signed studio questionnaires)EUDPA, EU-US Data Privacy Framework
Telegram Bot APIInternal operational studio notifications-Only de-identified data (name + reservation time)
AS Citadele bankaAdvance and final payments, invoicingLatviaBanking secrecy regulated by FKTK
Paynt (Pivotal Payments Designated Activity Company / Oppwa)Card payment processingEU / IrelandPCI DSS, DPA, SCC where applicable

All data processors have signed Data Processing Agreements (DPA) with HEADSPA.

5.3. Data transfers outside the EU

Most of the Client’s personal data is processed within the European Economic Area (EEA).

Transfers to third countries:

  • Notion Labs Inc. (USA) - used as a CRM system for the client database and reservation history. The transfer is protected by: the EU Standard Contractual Clauses (SCC); EU-US Data Privacy Framework (DPF) certification; a Data Processing Agreement (DPA) signed with HEADSPA.
  • Google Workspace - the main infrastructure is located in EU data centres. In the event of a technical transfer of data to the US, the same safeguards apply: SCC and the EU-US Data Privacy Framework.
  • Meta, Google and OpenAI - only with advertising consent (section 5.5). Data may be processed by Meta Platforms, Inc., Google LLC and OpenAI OpCo, LLC in the USA under the EU-US Data Privacy Framework and the EU Standard Contractual Clauses.

HEADSPA does not transfer personal data to countries that do not have an EU-recognised level of data protection without applying appropriate legal safeguards.

5.4. Recipient categories

HEADSPA does not sell the Client’s personal data and does not transfer it to third parties for advertising purposes without the Client’s separate consent (see section 5.5).

Without consent, data is transferred only to:

  • Data processors listed in section 5.2, solely for the performance of contractual obligations towards the Client
  • State authorities - only upon lawful request (Tax Service VID, PTAC, court, police)
  • HEADSPA accountants and legal advisors - on the basis of confidentiality agreements

5.5. Advertising platforms

This section applies only to Clients who have given separate consent to their contact details being shared with advertising audiences. Consent to receive news by email (section 3.5) does not grant this right: these are different acts with different recipients - the emails are sent by HEADSPA, whereas the audience is passed to a third party.

  • Recipients: Meta Platforms Ireland Ltd, Google Ireland Ltd and OpenAI Ireland Limited (ChatGPT) (Ireland). Data may be shared with them for HEADSPA advertising and for measuring that advertising in these platforms’ services.
  • What may be shared: the email and phone from your booking or form in hashed form (SHA-256) and the fact of a confirmed booking. Health data, the questionnaire and treatment history - never.
  • Consent: the “OK” button in the site’s cookie banner. Refusal: the “Decline” button (the banner reopens from “Cookie settings” at the bottom of the site) or an email to booking@head-spa.lv.
  • Retention: in advertising audiences - up to 12 months from sharing.

Consent given before this version was published does not cover advertising transfers: the legal basis arises at the moment data is collected, and the previous version expressly promised that data would not be shared for advertising purposes.


6 · Your rights

Under the GDPR you have the following rights:

6.1. Right of access (GDPR Article 15)

You can request a copy of all the data we process about you. We respond within 30 days.

6.2. Right to rectification (GDPR Article 16)

If the data is inaccurate or incomplete, you can request its correction.

6.3. Right to be forgotten (GDPR Article 17)

You can request deletion of your data, except:

  • Data whose retention is required by law (invoices, signed studio health questionnaires)
  • Data necessary to defend legal claims

6.4. Right to restriction of processing (GDPR Article 18)

You can request restriction of processing if you contest the accuracy of the data.

6.5. Right to data portability (GDPR Article 20)

You can request your data in a structured, machine-readable format (CSV or JSON) to transfer it to another service provider.

6.6. Right to object (GDPR Article 21)

You can object to data processing based on legitimate interests or for marketing purposes.

6.7. Right to withdraw consent

You can withdraw your consent at any time by emailing admin@head-spa.lv. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

6.8. Right to lodge a complaint with a supervisory authority

If you believe your rights have been violated, you can file a complaint:

Data State Inspectorate of Latvia

  • Elijas iela 17, Rīga, LV-1050
  • Phone: +371 67223131
  • Email: pasts@dvi.gov.lv
  • Website: www.dvi.gov.lv

7 · Data security

7.1. HEADSPA applies technical and organisational measures to protect your data:

Technical measures:

  • SSL/TLS encryption on the website and in payment systems
  • Encryption at the storage layer in Supabase (health data)
  • Access control with authentication and two-factor verification
  • Regular backups

Organisational measures:

  • Staff training on personal data processing
  • Confidentiality agreements with employees and partners
  • Need-to-know access principle
  • Data Processing Agreements (DPA) with all processors

7.2. In the event of a data breach we notify the Data State Inspectorate within 72 hours, and, if the breach poses a high risk to Clients’ rights - the affected Clients as well.


8 · Cookies

8.1. What cookies are. A cookie is a small file a website stores in your browser to remember your choices or recognise you on your next visit. Browser storage (localStorage and sessionStorage) works the same way and is described here together with cookies.

8.2. Why we use them. To make the site work (language, booking, payment, your banner choice), to understand how the site is used, and to show HEADSPA Omotenashi advertising and measure which bookings came from ads.

8.3. Which cookies we use.

Necessary - always on, no consent needed:

NameSet byPurposeDuration
NEXT_LOCALEHEADSPAsite language1 year
crm_session_idHEADSPAholds your chosen time while you complete the booking30 days
paynt_booking_sessionHEADSPAlinks the booking to the card payment30 minutes
gc_purchase_sessionHEADSPAlinks a gift card purchase to its payment30 minutes
paynt_invoice_pay_sessionHEADSPApaying an invoice from the email link30 minutes
headspa_consent_v1 (browser storage)HEADSPAyour banner choice: “OK” or “Decline”12 months
headspa_attribution_v1 (browser storage)HEADSPAthe ad campaign tags you arrived with (utm, gclid, fbclid), no personal data90 days
headspa.reservation.v5, headspa.giftcard.v2, headspa.pendingCoupon, headspa_entry_point_v1 (tab storage)HEADSPAbooking or purchase draft, coupon, which button started the bookinguntil the tab is closed
hs_promo_closed (browser storage)HEADSPAyou closed the new rituals noticeuntil you clear your browser
payment form cookiesPaynt (Oppwa)secure card paymentset by Paynt

Analytics and advertising - only after “OK” in the banner:

NameSet byTypePurposeDuration
_ga, _ga_<ID>Google Analytics 4 (via Google Tag Manager)analyticsaggregate visit statisticsup to 2 years
Vercel Analytics (cookieless)Vercelanalyticspage view counts, no cookies and no personal datanot stored in the browser
_fbp, _fbcMeta Pixel (via Google Tag Manager)advertisingshowing HEADSPA ads on Facebook and Instagram, measuring bookings from adsup to 90 days
_gcl_auGoogle Ads (via Google Tag Manager)advertisingshowing HEADSPA ads on Google, measuring bookings from adsup to 90 days

8.4. What “OK” switches on and what remains after “Decline”. “OK” switches on the analytics and advertising in the second table. In addition, if after “OK” you make a booking or send a form, your email and phone are shared in hashed form with Meta and Google advertising audiences (section 5.5). “Decline” keeps only the necessary cookies from the first table: Google Analytics, Vercel Analytics, Meta Pixel and Google Ads are not loaded, and your contact is not shared for advertising.

8.5. How to change your choice. The “Cookie settings” button at the bottom of every page reopens the banner. You can change your choice at any time; after 12 months the banner asks again. Questions or refusal by email - booking@head-spa.lv. You can also delete cookies in your browser settings.


9 · Special categories of data (medical information)

9.1. Before each procedure, the Client completes a health questionnaire (contraindications, allergies, chronic conditions, pregnancy, medications). This data is a special category of personal data under Article 9 of Regulation (EU) 2016/679 (GDPR).

9.2. Legal basis for processing: the Client’s explicit consent (GDPR Article 9(2)(a)), given by signing the questionnaire or confirming a checkbox in the online form.

9.3. Storage location:

  • The online questionnaire (completed before the visit) is stored in Supabase (Frankfurt, EU). The data is not transferred to third countries.
  • The signed paper questionnaire in the studio is scanned and stored in Google Workspace (EU).
  • The content of the health questionnaire is not duplicated in the CRM system (Notion). The CRM only records the fact that the questionnaire was completed and general specialist notes on the applicability of the programme.

9.4. Access to health data is granted only to:

  • The specialist performing the procedure
  • The HEADSPA lead specialist (Aleksandra Taļikova, medical education)
  • The data protection officer (Konstantins Talikovs)

9.5. Retention period for health data: 3 years from the Client’s last visit, after which the data is deleted. If the Client does not return within that period, the questionnaire is deleted automatically.

9.6. The Client may at any time request deletion of health data before the end of the retention period by emailing admin@head-spa.lv. Deletion is carried out within 30 days.


10 · Data transfers outside the EU/EEA

10.1. Most data processors are located within the EU/EEA.

10.2. Some services (for example, Notion Labs) are located in the USA. In those cases, the data transfer follows:

  • The EU-US Data Privacy Framework (the new framework in force since 2023)
  • The Standard Contractual Clauses (SCC)
  • Approved Data Processing Agreements (DPA) with the service provider

10.3. Health data (health questionnaires) is not transferred outside the EU - it is stored in Supabase (Frankfurt) and Google Drive (EU services).


11 · Changes to this policy

11.1. HEADSPA reserves the right to amend this Policy. Changes are published on the website together with the effective date.

11.2. We announce changes to this Policy by publishing the new version on the website with its effective date. If a change concerns consent (new processing purposes or new recipients), the site’s cookie banner asks for consent again on your next visit. We do not email Clients about changes to this Policy. Previous versions are available via the link in section 11.3.

11.3. Previous version 1.1 (from 20.10.2026 to 01.11.2026): /privacy/v1-1.


12 · Contacts

Data Controller:

  • SIA HEADSPA
  • Reg. No. 40203721075
  • Rūpniecības iela 5-1A, Rīga, LV-1010

Data Protection Officer (DPO):

  • Konstantins Talikovs
  • Email: admin@head-spa.lv
  • Phone: +371 22 830 328

Supervisory authority:

  • Data State Inspectorate of Latvia
  • www.dvi.gov.lv
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